ABOUT
Based in New York City, ARPR is a boutique PR agency that puts brands on the map. ARPR capitalizes on trend-driven storytelling to build brands, generate news and secure press. From national celebrity-driven campaigns to local neighborhood favorites, ARPR guides brands through the ever-changing media landscape and uses a modern PR approach to boost brand awareness and get people talking.
SERVICES
-
Media relations
-
Digital influencer engagement
-
Talent and entertainment
-
Brand partnerships
-
Experiential opportunities and events
PRACTICE AREAS
-
Lifestyle and culture
-
Entertainment and sports
-
Fitness and wellness
-
Food and beverage
-
Fashion and beauty
FOUNDER & CEO
ALEX
ROSENZWEIG
A pandemic stint turned powerhouse, ARPR was founded by Alex Rosenzweig in February 2020 from her couch in NYC. With an old laptop and newfound drive for entrepreneurship, one client quickly grew to several as she began building a business right before her eyes. Over the next year, she expanded from one client to eight and executed PR campaigns for established celebrities, household names and up-and-coming brands.
With more than 13 years experience at midsize PR agencies in NYC, Alex brings an agency work ethic to a more personalized approach of PR, cultivating media relationships spanning more than a decade. Specializing in entertainment, lifestyle and events, Alex has helped brands go viral on social media, pulled off pandemic brand launches and secured countless earned editorial exclusives for her clients. After full days of making media magic, she’ll never turn down a manicure or a margarita.
CLIENT HIGHLIGHTS
%20(3).jpg)
POMPETTE
The Mediterranean-inspired hard sparkling water names SI model Kate Bock its Chief Brand Officer
Pompette tapped ARPR in 2021 to spearhead media coverage for the partnership launch of its line of clean hard sparkling waters and Kate Bock, its new Chief Brand Officer. In the crowded space of hard seltzer, ARPR set the brand apart by strategically positioning the product among wellness outlets and capitalizing on its chic and unique 750 mL resealable glass bottle. Throughout the year, ARPR pivoted strategy according to season and trends, launched the brand in new markets, hosted media events, partnered with influencers and utilized its Kate Bock to secure coverage in top tier outlets like PEOPLE, Goop, the Infatuation, Bustle and E! News to put the new brand on the map.
CITYROW
Introducing an at-home hi-tech fitness experience
To introduce CITYROW’s newest top of the line rower, the CITYROW GO MAX, ARPR created a multitiered media strategy and brand ambassador program to reach fitness enthusiasts. The pandemic served as a double-edged sword – it made at-home fitness equipment more relevant, but also made the media landscape more competitive for coverage. ARPR created news and set the CITYROW GO MAX apart by offering expert interviews and demos with the brand’s founder and positioning rowing as the next big trend in fitness. This led to coverage in Shape.com, Today.com, Popsugar, Well + Good, Yahoo! Finance and more as well as awards in Women’s Health, Runner’s World and Good Housekeeping. Additionally, CITYROW’s first ambassador program supplemented the traditional media coverage – seeding rowers to top-tier rowing fans, celebrities, athletes and influencers, resulting in social media love from Bebe Rexha, Jessie James Decker and Alli Webb to name a few.
MagicLinen
Capitalizing on a royal run around town
When Meghan Markle, Duchess of Sussex, stepped out of her home in LA wearing a white MagicLinen dress, ARPR hit the ground running with PR opportunities. Positioning MagicLinen and its Toscana dress as a royal-approved wardrobe staple, ARPR earned viral coverage on People.com, Today.com, WhoWhatWear, Entertainment Tonight, Refinery29, Harper’s Bazaar, Us Weekly and more.
Love, Kate
Personal and professional PR for model Kate Bock
ARPR supports media coverage and brand partnerships for Sports Illustrated model and entrepreneur Kate Bock. In addition to leveraging her role as an SI Swimsuit staple, ARPR helps position Kate as a leader in the lifestyle, wellness, and beauty spaces. ARPR highlighted Kate’s aesthetic and vision as the chief brand officer for Pompette hard sparkling water, securing interviews in top tier outlets and hosting high profile media events both in person and virtually. In 2022, ARPR handled all of the PR around Kate's wedding to NBA star Kevin Love. Through partnerships with influential lifestyle brands like Bond Eye, tenoverten, Hourglass, Alexa Leigh and MindBodyGreen, ARPR has positioned Kate as a go-to in the lifestyle space. In addition to Kate’s professional achievements, ARPR supports Kate as a personal publicist. ARPR secured placements for Kate in major outlets including Vogue, Vanity Fair, PEOPLE, Brides, Glamour, Refinery29, PopSugar, Condé Nast Traveler, TODAY, Harper's Bazaar & Entertainment Tonight to name a few.
Off Hours Bourbon
A Very New York Launch
To help launch Off Hours Bourbon in the New York market, ARPR executed a partnership with The Moxy for Off Hours Bourbon for a wellness weekend. Highlighting balance, media and influencers were hosted at their Williamsburg location to celebrate National Pizza month in October. Specialty cocktails were available for consumers in the hotel’s bar and the group of select VIPS who attended. Heyday was brought in to host a wellness lounge; Cacti Wellness led a morning of meditation and fitness class; Fini Pizza did pizza drops to enjoy a "night in", and the VIPS were gifted everything from an in-room bar cart set-up that included Off Hours, Summer Fridays Beauty, Boy Smells candles, Laneige, Beyond Yoga apparel, bathrobes from Parachute home and more. Media and influencers joined in on the fun from outlets including GQ, Cosmo, PEOPLE, @kirajones, @fredrika_ekort and more to name a few!
ARPR INSTAGRAM FEED
CURRENT & PAST CLIENTS
%20(3).png)
© 2024 ARPR